Crucial Talks Episode 29 How Networks...Work - Armageddon and Soldiers - Goals and Categories.

Networking works because of goals and shared social categories. Goals that transcend groups and transcend conflict give people a way to work together. Shared social categories allow us to break down the walls that can separate people. One group that has used this to great effectiveness is Energy Safety Canda. Made up of six different associations and numerous members from different companies, they all can work together toward the goal of everyone going home safe. In this episode, examples from the movie Armageddon and We Were Soldiers let us see how goals and shared social categories can help us create cooperative environments.

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