In this episode, Mike Sedam talks about the three degrees of influence that was written about in the book Connected by Nicholas Christakis and James Fowler.
Mike uses an example from the show Seinfeld to explain how degrees of separation impact influence people can have on others. This is important when we are trying to make changes in our organizations or communities.
Mike uses his knowledge of social networks, people as social beings, and the role of identity in decision-making and sense-making to help describe why considering three degrees of influence can help us develop communication strategies when trying to institute change programs.
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