Mike Sedam talks to Joe Romm, the author of How to Go Viral and Reach Millions. Joe's book can be found on Amazon: https://amzn.to/2CjFlRR

Joe earned a degree in Physics from MIT. As a physicist, he saw that scientists were not very good at communicating. He studied why some communication works better than others and how messages between people could go viral.

He gives five rules to follow that will increase the chance of a message going viral:

1. Tell a story

2. Use figures of speech

3. Trigger one of the three activating emotions

4. Be memorable

5. Test messaging

He also gives a simple trick, proven by great storytellers like Jesus, Oprah Winfrey, and Donald Trump, so that we increase our ability to tell stories which increases our chance of going viral.

Joseph Romm can be reached at www.rhetoric.com.

For more information, please visit www.crucialtalks.com and reach out to me via email, LinkedIn, Facebook, or Twitter.

I am available to speak to your organization and also for consulting.

In this episode, Mike Sedam is humbled to interview Maja Kazazic.

Maja Kazazic grew up in war-torn Bosnia. She lost her leg and many friends during an explosion. Maja then moved to the United States where she not only learned to walk again, but learned to run again. She also started a successful technology company and now takes the lessons she has learned throughout her life to help the rest of us.

Maja is the epitome of what is discussed on the Crucial Talks Podcast... having a positive view and what this can do for your future. She also explains the importance of community and of having strong relationships. 

As Maja says, "It is easy to stay positive when your life is going well." "What is really difficult is to stay positive during a time of crisis."

The key is perspective. "It's your perspective that makes the situation."

We all go through hard times and have to deal with challenges. In this episode, we get to see how challenges can be reformed into opportunities. 

We also get to see how relationships are essential to success.

Maja tells us how we can reprogram ourselves to start seeing things in a more positive way and this positive view helps us overcome difficult times in our lives.

If you would like to get in touch with Maja, please visit her at:


or at www.majaspeaks.com.

To contact me for any speaking opportunity or to reach out to say hello, please visit www.crucialtalks.com



Imagine your list of getting things done. Have you been able to send people to see the Titanic, or figured out a way for clients to sing with their favorite band? How about closing down a famous museum for dinner in front of a famous sculpture while a world-renowned singer serenades the dinner party?

Steve Sims has done all that. However, important to us are the tips he can give us on a positive mindset, relationships, and trust.

Learn about his belief that business is personal.

Learn about being your "ugly self" and authenticity.

Hear all about the "chug test" and what this means to finding the right team members, allies, and clients.

Listen to Steve talk about the fact that there is no greater return on investment than investing in relationships.

Steve Sims is the founder of thebluefish.com, a luxury concierge service and is the author of Bluefishing, a book about success, relationships, and making things happen. Steve's book can be found on Amazon: https://amzn.to/2Gm0GhH

Please visit www.stevedsims.com to see more about Steve and his book Bluefishing.

Appreciative Inquiry pursues changes to human systems with a focus on strengths. It is ultimately a method that takes a positive view of making change by focusing on people.

People are ultimately the greatest resource of any organization. 

In this episode, we get to talk about the search for the lifeblood of our organizations, of the systems we are all a part of. This strength-based search can lead to motivating, positive places to work, live, and play. It gets us out of a deficit-view of our systems where we only see problems to solve and leads us into a positive view where we see innovation and possibility. 

Would you rather have an organization that is thought of as a problem to be solved or would you rather have an organization that builds its capacity to fulfill its "why?"

Edison's development of the lightbulb, his connection to Henry Ford and Henry Ford hiring a consultant named Frederick Winslow Taylor leads us to understand why people have been treated as parts of a machine. We then get to see why a set of principles that looks at people as the seeds of strength that can be planted in our companies and communities can be a beneficial and positive way to build capacities in our systems.

Please subscribe and rate the podcast. I would love to continue to build our community of people interested in having a positive impact on others and themselves.

Also, please visit www.crucialtalks.com and connect with me. I am willing to talk with you one-on-one and would love to speak to your organization.

How we interact with others can have either a negative or positive impact on how we can get things done.

If we see others as out-group members that we do not share a common goal with, it can cause us to behave differently toward them. The same things apply to how people treat us. In this episode, I explain what happened to me in a meeting. 

When the meeting started I thought I was there to work with others in my organization to solve a problem. I was ready to take responsibility for a pretty large mistake. During the meeting, things shift to where the others in the room began to name me and blame me for the mistake. It even went to shaming me. At that point, I actually felt my entire thought process change. I transition from part of a shared group to an out-group member.

In this episode, we get to talk about how this can impact individuals, groups, and entire organizations. We discuss the second pillar of the Crucial Talks Podcast, and that is group relationships.

If you would like further information, please visit www.crucialtalks.com. I would love to connect with you or speak to your organization.


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